B&S Investments at a glance

Vision, Craft and Impact

B&S Investments is a diversified Saudi investment group that builds, leads, and scales businesses across exhibitions and convenings, hospitality and tourism, manufacturing, content creation, and creative services—using shared governance standards and execution systems to preserve quality while scaling.

Headquarters: Riyadh, Saudi Arabia

Presence: Saudi Arabia, France, the United Arab Emirates, and Egypt.

Operating model: Platform-based group with empowered operating companies

Core system: B&S Excellence System (BES)

We are architects of experiences

B&S Investments brings together a constellation of specialized companies operating across exhibitions, events, hospitality, tourism, manufacturing, creative content, and more.
What unites us is a commitment to high-impact execution, cultural authenticity, and innovative thinking.

Each venture is a story, crafted with purpose, managed with precision, and delivered with passion.

Our Vision

To redefine the role of a Saudi investment group by building ventures that blend creativity with commerce, beauty with functionality, and regional identity with global reach.

Our Mission

To nurture a diverse portfolio of companies that create cultural, economic, and human value, through bold leadership, integrated execution, and future-driven innovation.

What sets us apart

We are not bound by traditional sectors.
We move across disciplines, connecting creativity, logistics, engineering, and storytelling to deliver unique, measurable results.
We think globally, act locally, and scale sustainably.

From the CEO

“This group was born from a vision, that Saudi companies can compete and collaborate on the world stage, not only in scale but in style, in voice, in soul. Every company we launch is a message: we believe in Saudi creativity, in regional excellence, and in investing in things that move hearts as much as markets.”
Badr Al-Otaibi, Group CEO

The New Frontiers We Champion

We operate at the intersection of global shifts and local needs. These four frontiers drive our strategy:

Cultural Economy

investing in stories, spaces, and experiences that celebrate identity.

Sustainable Tourism & Hospitality

offering immersive, meaningful travel rooted in heritage.

Smart Manufacturing

integrating design and digital tools in scalable production.