Our Strategy
At B&S Investments, our strategy is grounded in clarity, ambition, and adaptability. We believe that long-term value is created by aligning bold vision with precise execution — across every venture we build and every market we serve.
Our strategic approach is centered around:
- Focusing on our high-impact sectors: events, tourism, manufacturing, content, and digital commerce
- Strengthening our presence in high-growth markets, especially in Saudi Arabia, France, UAE, and Egypt
- Investing in ventures that align with national vision priorities and global megatrends
- Building scalable business models powered by creativity, agility, and operational excellence
- Reinvesting in innovation, people, and digital infrastructure
We are committed to maximizing value — not just for shareholders, but for communities, clients, and cultures.

Our Business Model
Empowered companies, unified by purpose B&S Investments operates as a strategic platform: A group of independent, high-performing businesses empowered by a centralized vision, shared values, and efficient support. Our business model balances autonomy and alignment, allowing each subsidiary to innovate and lead in its sector, while leveraging the strength of the group.
Our Strengths
- Diverse portfolio across complementary sectors
- Strong operational frameworks and governance standards
- Creative and cultural capital that drives brand differentiation
- Scalable systems and shared services for finance, planning, and HR
- Robust financial management and long-term sustainability focus
Our Priorities
- Expand our regional and global footprint
- Launch new ventures aligned with creative economy and digital transformation
- Foster internal talent and leadership development
- Scale with purpose, balancing profit with impact
- Drive continuous innovation and operational improvement
At B&S, we don’t just manage companies — we empower movements.